We turn the business question into measurable variables
What to observe, where, and whom to benchmark against.
Market research · Customer experience · Competitive intelligence
We see your market in depth, so you can decide better.
Market intelligence, customer experience and custom research so your launches, campaigns, pricing and service win in the market. More than 20 years supporting business decisions in Mexico, Central America, South America and the United States.
Real scale
Depth is proven in the field, every day.
Track record20+years of research for business decisions across categories and markets.
Mexico coverage32/32Mexican states, with a field network trained and supervised by SeeIM.
International coverage12countries: Mexico, Central America from Guatemala to Panama, the main South American markets and the United States.
Reach∞Wherever your customer is: we design and run fieldwork in any market your question requires.
How we work
Three steps, one goal: your decision.
We start from the decision you need to make and design the study backwards from it. That is why every project ends with a clear, actionable recommendation.
We measure where it happens
Mystery shoppers, interviewers and online price trackers across all 32 Mexican states and 11 other countries, with supervision, evidence and quality control on every visit and interview.
We deliver it the way you need it
Online dashboards, executive reports, in-person or video presentations and working sessions with your team: the information arrives decision-ready.
Solutions
We start with your question and design the answer.
Every solution combines fieldwork, digital and analytics in exactly the mix your challenge calls for.
“What is my competition doing today?”
Prices, rates, promotions and catalogs observed every wave, with evidence and a clear read of the moves: who goes up, who goes down, who launches.
Meet PriceAtlas“How do they treat my customer… and how do my competitors treat them?”
Anonymous evaluation with protocols, scenarios and evidence: compliance, courtesy, sales approach and the customer’s real experience at every touchpoint, by region and against your competitors.
Mystery shopping and ShopperLens“Does it work before we launch it?”
Concept, product, packaging, price and advertising testing with real consumers, so you launch on evidence rather than intuition.
“Would they recommend us?”
NPS and B2B NPS with continuous tracking — with your customers and, where needed, inside your organization — and the reasons behind the score.
“How many, who, and why?”
Face-to-face, telephone and online surveys with robust sampling: market sizing, segmentation, usage and attitudes (U&A), pricing and concept testing.
Quantitative research Surveys and fieldwork“What is behind the data?”
In-person and online focus groups, in-depth interviews, in-home and in-store ethnography. Rigorous recruiting, expert moderation, analysis with a commercial lens.
Qualitative research“Who am I really competing against?”
Benchmarking of offering, catalogs and positioning by country; point-of-sale audits and a read of competitors’ commercial strategy.
Online platforms
Live information, always up to date.
Two proprietary platforms, updated every wave and available on SeeIM Live, our private client portal, complemented by executive reports and presentations for your team.
Your competitors, price by price, every wave.
Monitoring of prices, rates, promotions and catalogs with evidence. An executive read by category, segment and competitor, with the period’s movements and your position in the market.
- Observed price and market position, with a traffic-light status per product.
- Movements: increases, decreases, catalog additions and delistings, with date and captured evidence.
- Promotion calendar by competitor, promotion type and season.
- Executive reports ready for your leadership team, online, in PDF or as a presentation.
Consumer goods · Retail · Services · Healthcare · TelecomRequest a demo →
Your customer’s experience, measured where it happens.
A continuous mystery shopping and experience audit program with online results: by location, region, wave and competitor, with evidence and priorities by location.
- Service index comparable across waves, locations and competitors.
- The complete customer journey across branch, store, app and phone, with evidence at every step.
- Protocol compliance, cross-selling and courtesy, with evidence per visit.
- Best-in-class ranking and alerts by location, so you act before the next wave.
Retail · Services · Franchises · Healthcare · Consumer goodsRequest a demo →
Cases
Question, method, finding, decision.
We work under confidentiality agreements, so these cases are presented without client names, but with the same rigor with which they were delivered.
Pricing and promotionsContinuous monitoring
- Question
- How are my prices and promotions moving against the leaders in my category, and what should I adjust?
- Method
- PriceAtlas: the main competitors and their portfolios observed continuously, with evidence and an executive read of position and movements.
- Finding
- The committee went from reviewing “what the competition did” to deciding “what we do” in the same meeting.
Customer experienceServices
- Question
- What does my customer really experience at each touchpoint, and how does it compare with what they experience at my competitors?
- Method
- ShopperLens: mystery shopping across multiple cities, with evidence and a best-in-class ranking by competitor and region.
- Finding
- The biggest opportunity was in the steps before service began; the plan focused there and the service index rose in the next wave.
Consumer goods and retailCompetition and service
- Question
- How does my store compare with the leading chains on assortment, price, in-store advice and service?
- Method
- Point-of-sale audit plus mystery shopping with purchase scenarios, and a comparative dashboard by competitor and city.
- Finding
- Price was already competitive; the opportunity was in-store advice. The investment went to training, and the result showed in the next wave.
Innovation · Custom methods
Every challenge is different. So is every study.
We combine fieldwork, digital, analytics and artificial intelligence in a different mix for every question, and we keep developing our own methodologies. Seven challenges we hear often, and how we would approach them.
Launching a product or service
You want to go to market with the right proposition, packaging and price, and with messaging that resonates.
The SeeIM mix
- Concept and product testing with real consumers
- Price sensitivity and packaging tests
- In-person or online focus groups to sharpen the message
What you get
- A recommended proposition and its price point
- Messaging guide by segment
- Executive report for the launch team
Winning on price and promotion
You need to know, as often as your business requires, where you stand against competitors and what moves the market.
The SeeIM mix
- PriceAtlas: continuous monitoring of prices, rates and catalogs
- Competitor promotion calendar and mechanics
- Executive read of movements and position
What you get
- Online dashboard updated every wave
- Alerts when a competitor moves
- Executive report for the pricing committee
Improving the customer experience
You want every touchpoint to deliver what you promise, and to know how your competitors deliver.
The SeeIM mix
- ShopperLens: mystery shopping with evidence at every touchpoint
- Audit of service protocols and standards
- NPS and voice of the customer to connect perception with reality
What you get
- Service index comparable across waves and competitors
- Gaps by location and by step of the journey
- Priority plan by region
Understanding my consumer
You want to know who buys, why, how they decide and what they still need, so you can design a better offer.
The SeeIM mix
- Quantitative study with robust sampling: habits, attitudes and segmentation
- In-home and in-store ethnography
- In-depth interviews and online communities
What you get
- Actionable segments and their size
- Purchase decision map
- Executive presentation for the leadership team
Strengthening my brand and advertising
You want to know how you are perceived, whether your campaign resonates and how far you are from the leader.
The SeeIM mix
- Brand health: awareness, consideration and preference
- Advertising pre- and post-testing
- Positioning against competitors
What you get
- Brand dashboard tracked over time
- Campaign recommendations
- Executive report for management
Entering a new market or country
You are about to enter a new city or country and need to know the market, the consumer and the competition before investing.
The SeeIM mix
- Benchmarking of offering, catalogs and prices by country
- Point-of-sale and channel audit
- Local consumer study with an in-country field team
What you get
- Competitive map and opportunities
- Market-entry recommendation
- Executive report for the board
Aligning my franchise or store network
You run a large network and need every location to operate to the same standard and perform consistently.
The SeeIM mix
- ShopperLens: periodic evaluation of standards across the network
- Best-in-class ranking and best-practice identification
- Voice of the customer by location
What you get
- Dashboard by region and location
- Improvement program with follow-up
- Best-practice guide for the network
Sectors and coverage
Wherever your customer is, so are we.
Financial services and insuranceFood and beverageConsumer packaged goodsRetail and supermarketsFranchises and chainsRestaurants and hospitalityHealthcare and pharmaBeauty and personal careDirect sellingTelecommunications and technologyE-commerceAutomotive and mobilityHome and constructionFashion and footwearTravel and entertainmentMedia and advertisingReal estateEducationIndustrial and B2BEnergy and agribusinessPublic sector and non-profits
Countries with operationsUnited StatesCoverage on request
International coverage
MexicoHeadquarters · 32 states
GuatemalaCentral America
El SalvadorCentral America
HondurasCentral America
Costa RicaCentral America
PanamaCentral America
ColombiaSouth America
EcuadorSouth America
PeruSouth America
ChileSouth America
ArgentinaSouth America
United StatesNorth America
Is your question in another country? We go there too: we design and run the fieldwork wherever your customer is.
Mexico · coverage across all 32 states
How we think
Our clients want to know what to do on Monday. That is why we work as partners and consultants: we turn information into decisions.
Rigor you can audit
Every visit, price point and interview comes with evidence, a date and a supervisor’s sign-off. We report only what holds up.
Executive clarity
We deliver the essentials — your position, what moved and what it means — and keep the detail one click away or for the session with your team.
Continuity
A study tells you where you stand; a tracker tells you where you are heading. We design to stay with you over time.
Confidentiality
What we learn with you is yours: your data, your findings and your advantage stay with you.
Tell us the decision in front of you. We build the method.
Leave your details and we will get in touch to understand your challenge in depth; from that conversation we build the approach together. We work in English and Spanish.