Measuring consumers and customers
In-home, in-store, intercept and exit face-to-face surveys, telephone (CATI) and online (CAWI), with quotas by region, socioeconomic level, age and product category.
Market research · Customer experience
Surveys and fieldwork with evidence.
We conduct face-to-face, telephone and online surveys with interviewers trained and supervised by SeeIM across all 32 Mexican states and in 11 other countries across Central America, South America and the United States. For companies that need to measure, and for research agencies and institutes abroad that need a fieldwork partner in Mexico and the region.
Reach in Mexico32 states, nationwide
International coverageMexico, Central America, South America and the United States
Track record20+ years
What it answers
What clients come to us for.
Reaching hard-to-reach respondents
Recruiting decision makers, professionals, business owners and users of niche products or services, with profile verification and scheduled interviews.
Running the fieldwork for another agency
Research teams from the United States, Europe, Asia and Latin America rely on us for data collection in Mexico and Central America: we program their questionnaire, manage their quotas and deliver the dataset in their format.
How we work
How we do it.
We start from the decision you need to make and design the study backwards from it.
We turn the business question into measurable variables
Sample, quotas, programmed questionnaire and pilot. If you already have the instrument, we program it and test it in the field before launch.
Supervised data collection
Interviewers trained per project, on-site and remote supervision, audio recording, geolocation and back-checks on a percentage of interviews. Progress reports at the cadence you set.
Clean dataset and analysis
A clean, documented dataset (SPSS, Excel or the format you use), data tables and, if you need them, the analysis and the executive presentation.
Deliverables
What you get.
- A clean, coded and documented dataset, in the format you work with.
- Field report: interviews per day, quotas, incidents and back-checks.
- Evidence per interview according to mode: audio, geolocation, time stamp and supervisor sign-off.
- Data tables and, if required, analysis and an executive presentation.
- A single point of contact for Mexico, Central America, South America and the United States.
- Communication in English and Spanish throughout the project.
Need fieldwork in Mexico or across the region?
Tell us the target, the sample and the dates; we will come back with the field plan.
Frequently asked questions
What clients usually ask.
Which survey modes do you run?
In-home, in-store, intercept and exit face-to-face; telephone (CATI); online (CAWI); and mixed-mode. The mode is defined by the target and the decision you want to make.
Do you work with research agencies from other countries?
Yes, it is a regular part of our work: we program the agency’s questionnaire, meet quotas and quality standards, and deliver the dataset in the requested format, with communication in English or Spanish.
How do you ensure fieldwork quality?
Training per project, field supervision, audio recording and geolocation where applicable, back-checks on a percentage of interviews, and data cleaning before delivery.
What is your coverage?
All 32 Mexican states with our own network, and operations in Guatemala, El Salvador, Honduras, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Argentina and the United States.
Can you recruit specific profiles?
Yes: business decision makers, professionals, users of specific products or services and hard-to-reach segments, with profile verification before the interview.
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