Fieldwork · Data collection
Research agencies, institutes and consultancies from the United States, Europe, Asia and Latin America rely on SeeIM to run their data collection in Mexico and the region: surveys, recruiting, mystery shopping, focus groups and ethnography, delivered to your specifications, in your format and in English. More than 20 years in the field, our own supervised network across all 32 Mexican states, and operations in 12 countries.
What we do
Face-to-face (in-home, in-store, intercept and exit), telephone (CATI) and online (CAWI) surveys with your questionnaire, your quotas and your quality standards; dataset delivered in SPSS, Excel or your platform’s format.
Recruitment of consumers, professionals and business decision makers; in-person focus groups in viewing facilities in Mexico City, Guadalajara, Monterrey and other cities, or online; bilingual moderators and simultaneous interpretation for your observers.
Mystery visits, point-of-sale audits, price and promotion checks and catalog collection across the country, with evidence per visit and results in your template or ours.
How we work
We start from your specifications and build the field plan around them.
You send the brief, the instrument and the quotas; we come back with a field plan, timing and a quote. We program and pilot your questionnaire before launch, and we flag anything that needs local adaptation.
Interviewers and shoppers trained per project; on-site and remote supervision; audio, geolocation and time stamps where applicable; back-checks on a percentage of interviews; progress reports at the cadence you set.
Clean, documented datasets; field reports with quotas, incidents and back-check results; transcripts, recordings and photographs for qualitative and mystery work; a single English-speaking project manager from kickoff to close.
Deliverables
Send us the brief and we will come back with a field plan, timing and a quote.
Frequently asked questions
Send us the brief with target, sample, mode and timing. We reply with a field plan and a quote; once approved, we program and pilot the instrument and start fieldwork on the agreed date.
SPSS (.sav), Excel or CSV, or exports from your survey platform; transcripts and recordings for qualitative work; photographs, receipts and audio for mystery shopping; all with a field report.
Yes. Project management, reporting and client communication are available in English throughout the project; fieldwork is conducted in Spanish by native Spanish-speaking interviewers and moderators.
Yes. Our network covers all 32 states, including rural areas, with trained and supervised interviewers and shoppers; coverage in Central America, South America and the United States runs through the same project team.
Mexico City time (UTC−6 year-round; Mexico does not observe daylight saving time). We align progress reports and calls with your time zone.
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