Who is my customer, and how many are there?
Usage and attitudes, penetration and frequency, the profile and size of each segment, with the regional or channel detail your business needs.
Market research · Customer experience
Quantitative research: how many, who, and why.
We size markets, segment consumers, measure brands and test products, packaging, prices and advertising with robust sampling and our own fieldwork. Every study starts from the decision you need to make and ends with an executive summary ready for your leadership team.
Reach in Mexico32 states, nationwide
International coverageMexico, Central America, South America and the United States
Track record20+ years
What it answers
The questions it answers.
Where does my brand stand against the competition?
Awareness, consideration, preference, image and positioning; tracked over time when the decision requires it.
Does it work before we launch?
Concept, product, packaging, price and advertising testing with real consumers, so you launch on evidence.
How we work
How we do it.
We start from the decision you need to make and design the study backwards from it.
We turn the business question into measurable variables
We define what to observe, where and whom to benchmark against; we design the sample, the questionnaire and the analysis plan before a single data point is collected.
Data collection with evidence
Face-to-face, telephone and online surveys with our own supervised network across all 32 Mexican states and in 11 other countries; every interview with evidence and quality control.
Analysis and executive reporting
Tables, models (segmentation, key driver analysis, pricing, conjoint) and a report that states each finding with its supporting data, online, in PDF or in a session with your team.
Deliverables
What you get.
- An executive summary with the findings that change decisions, each backed by its data.
- A full report with results by segment, region and competitor.
- Actionable segments with their size and profile, when the study includes them.
- Key driver, pricing or conjoint models with simulators, when the decision requires them.
- Documented dataset and tables.
- In-person or video presentation and dashboards on SeeIM Live to explore the results yourself.
What decision is in front of you?
Tell us, and we design the study backwards from it: sample, questionnaire, analysis and delivery.
Frequently asked questions
What clients usually ask.
What types of quantitative studies do you run?
Usage and attitudes, segmentation, brand health and tracking, concept, product, packaging, price and advertising testing, satisfaction and NPS, market sizing and B2B studies with decision makers.
How do you define the sample?
From the decision you need to make and the subgroups you need to read: we design the sample size and its distribution by segment, region or channel, and document it in the technical note.
Do you run business-to-business (B2B) studies?
Yes: interviews with executives, buyers and decision makers at micro, small, medium and large companies, with respondent verification and interviewers experienced with executive respondents.
How are results delivered?
Executive report, presentation with your team and, when you need it, online dashboards on SeeIM Live to explore the cross-tabs yourself. In English or Spanish.
What is your geographic reach?
All of Mexico plus 11 other countries: Central America from Guatemala to Panama, Colombia, Ecuador, Peru, Chile, Argentina and the United States.
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